Is influencer marketing effective?
Ask any marketer and they will tell you that word of mouth marketing has the best effect.
Is Youtube set to overtake Facebook?
A study done on brands most loved by kids shows that Youtube came out tops. It beat out iconic brands like LEGO, McDonald's, Crayola and
Facebook Watch
Facebook Watch is a new platform for users to share videos and will be released soon
Facebook News Feed Update
Facebook pages that employ cloaking techniques will be removed while those that do not could potentially benefit more from this change
Pinterest to launch Promoted Video
After a year of testing promoted videos, Pinterest is finally offering this option to all advertisers. Promoted videos which auto-plays will
New Instagram feature: Go Live With A Friend
With the success of Instagram stories, Instagram is currently testing out a new feature that allows its users to go live with a friend. This
E-commerce
Increasingly, businesses have chosen to go online or at least maintain an online presence, especially with the advancement of technology. As
How to use Marketing Automation in your digital strategy
Marketing automation refers to a category of technology that enables businesses to streamline, automate and measure marketing workflows...
What is content marketing and how it works
“In its essence, content marketing is an approach where free content or information is created and distributed to a clearly defined audience
An introduction to Marketing gamification and some great examples
Marketing gamification can be an excellent way for brands to engage their customers as well as increase brand awareness and loyalty.
