Pinterest to launch Promoted Video

After a year of testing promoted videos, Pinterest is finally offering this option to all advertisers. Promoted videos which auto-plays will stand out more and has the capacity to grab more attention.

How does it stack up against other platforms? According to Pinterest, 61% of users enjoy watching videos from brands on Pinterest and 2.7x are more likely to make a purchase.

Metrics included

See who saw it — look back on any campaign and find out who you reached and time spent with your content.

View your views — Using the Media Rating Council standard of 2 seconds of play with at least 50% of the video in view.

See how much people saw — Did they watch all your video, or just 25%? Our reporting helps you break it all down.

Learn what did people did — Including how many saves, closeups and clicks to your website you got.

As other platforms have also noted, video content results in a higher engagement rate and as such, this could be an excellent way to boost your Pinterest campaigns.