Facebook taking actions against video clickbait
People want to see accurate information and as videos get higher engagement rates on social media, scammers are resorting to fake buttons to trick people into engaging with their posts.
To counter this, Facebook has just introduced two updates that will limit the spread of stories in News Feed. Posts that feature either fake video play buttons embedded in their imagery or videos of only a static image will be affected by this update.
Spammers who use static images disguised as videos to trick people into clicking on a low quality experience will get their stories that feature fake video play buttons and static images disguised as videos in News Feed demoted.
How Will This Impact My Page?
Publishers that rely on these intentionally deceptive practices should expect the distribution of those clickbait stories to markedly decrease. Most Pages won’t see significant changes to their distribution in News Feed. But, as always, publishers should refer to our publishing best practices.
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