Push Notifications Strategies for Brand Marketers

Push notifications has been our daily routine everyday ever since we have smartphone. Some are relevant or even important, and others are just plain annoying. Yet, despite the annoyance factor, the biggest social media apps send us push notifications all the time because it works. And they’re continually experimenting to get better at it.

The simple truth is that app notifications keep us engaged. They remind us that the app is there, enticing us to return and engage more, and creating even more fodder for future notifications throughout our social graphs.

Click here to learn more on what you can learn from push notification strategies