Why you should start using video content

If social media marketing makes up an integral part of your digital marketing strategy, you need to start looking into creating video content. Video content consistently achieves a higher engagement on social media and if anything, this trend will grow in a few months.

If you have been using Facebook for your business, you might have noticed your organic reach dropping over the past few months.

As Facebook is currently one of the largest social media platforms, understanding how the News Feed rank your content is critical to getting organic reach. Essentially, Facebook judges posts based on 4 aspects:

1. Who posted it

2. What kind of post is it

3. When was it posted

4. How are people engaging with it

Currently, there is a lot of focus on engagement as this tells Facebook the quality of your content and they make it a point to show their users what they deem as high quality content. If you are ever in a situation where you have to pick quality or quantity, quality would be the way to go.

Many social media channels have been coming up with new initiatives for video content. Facebook, the biggest social media channel, is looking to launch Facebook Watch in the next few months. When Facebook Live Videos was launched, Facebook promoted it more and as such, Facebook is likely to do the same with video content to promote Facebook Watch.