What is content marketing and how it works

“In its essence, content marketing is an approach where free content or information is created and distributed to a clearly defined audience with the intent of driving them into action.”

Content Content Content, its all about Content, effective search engine optimisation (SEO), focuses a lot on content marketing to drive traffic to their websites.

Content marketing is used by a vast majority of marketers, from big organisations to small businesses around the world. With social media platforms and Google being the main discovery platforms that people use to find products and services, content marketing is a viable method to leverage of these platforms to get your business noticed.

While digital marketers use specific keywords and can be optimised to pull views to their websites, content still plays a key role. Time spent on website is also taken into consideration and bounce rates will drag a website's ranking down. Content that is engaging will entice audiences to stay and read as well as share them on social media platforms.

Good content marketing is an excellent inbound marketing technique that can drive traffic to your website and social media platforms. It will get potential customers interested in your products and services. It can also be a good way to show others what your business has done and where your expertise lies.

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