Facebook News Feed Update
Facebook pages that employ cloaking techniques will be removed while those that do not could potentially benefit more from this change
Pinterest to launch Promoted Video
After a year of testing promoted videos, Pinterest is finally offering this option to all advertisers. Promoted videos which auto-plays will
E-commerce
Increasingly, businesses have chosen to go online or at least maintain an online presence, especially with the advancement of technology. As
How to use Marketing Automation in your digital strategy
Marketing automation refers to a category of technology that enables businesses to streamline, automate and measure marketing workflows...
What is content marketing and how it works
“In its essence, content marketing is an approach where free content or information is created and distributed to a clearly defined audience
An introduction to Marketing gamification and some great examples
Marketing gamification can be an excellent way for brands to engage their customers as well as increase brand awareness and loyalty.
Top 5 digital marketing trends you need to know in 2017
We take a look at content marketing, big data, marketing automation, mobile marketing and social media marketing as the hottest trends in di
Benefits of going digital
Benefits of going digital 1. Tracking Imagine being able to track everything. From the effectiveness of a marketing campaign to how...
The need to go digital
A Nielson survey in 2016 found that adults spent upwards of 25 Hours a week on social media. This figure makes up about a fifth of all...
The New Frontier – Digital
Every year, we hear of some new business that’s disrupted the industry by going digital. From Uber / Grab replacing traditional taxis to...
