Benefits of going digital

1. Tracking Imagine being able to track everything. From the effectiveness of a marketing campaign to how many people have seen your advertising. You would easily be able to improve on future campaigns and spend your money on channels that actually reach the group that responds best to your advertising.

2. Targeting Ever searched for plane tickets and been suggested various accommodation options and tourist attraction at your desired location? In today’s advertising world, it’s all about showing the right advert to the right group of people at the right time. With Google Adwords and Facebook marketing, it is possible to narrow down your audience to the most minute details. This has made adverts very targeted and specific.

3. Visibility While the internet has made everything easier, that also means it is easier for your competitors to get seen too, especially if you have not gone digital. In this digital age, content is king and can help you come out on top. Have a great founding story or something to share about why your brand is better? These are the type of content that helps your brand get consumers interested and route more traffic your way.

4. Endorsements In the past, brands used to rely on celebrities to endorse their products in order to tap on fans. However, with social media and influencers, brands are opting to approach influencers who built their fame by being knowledgeable in a certain industry (eg. cosmetics). In many cases, these influencers are actually better as they are not only cheaper but provide a much more niche group of audience for your targeting needs.

5. Interaction Have you ever had a new product but was unsure of how people would react to it? Or wanted some feedback on how to improve on your existing products? Well that’s one of the greatest benefits of going digital. It provides many avenues for brands to not just interact with fans and followers but also allows you to do social listening in order to appeal to your customers better.