Top 5 digital marketing trends you need to know in 2017

Based on insights from marketers, here are 5 of the most important marketing techniques you should be using in your digital marketing strategies.

1. Content Marketing

Content marketing has been in the top spot for a few years in a row. So why is so much focus spent on content? In this digital age where consumers have the knowledge of the world at their fingertips, it has become a lot easier for them to compare similar brands and products.

This is where content marketing comes in as a platform for brands to tell stories of their products and why it is different from their competitors. Content marketing also provide brands with a channel for SEO which is very important as Google is more often than not, the main discovery tool consumers use to find information and products.

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2. Big Data

As the world continues to go digital, it has become increasingly easier for businesses to gather data. Some of you might be wondering how does data help your business. Data might seem useless until you can segment it to draw insights from it.

The world of marketing is gradually moving towards a more customer-centric approach and brands should do everything in their stride to tap on this knowledge. Big data facilitates this by providing customer and market insights for brands to harness to appeal better to their customers.

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3.Marketing Automation

The main definition of marketing automation typically refers to software that automate repetitive tasks that revolve around social media, emails and other website actions.

While many marketers are under the impression that marketing automation software automatically takes care of lead generation all the way to sales, the reality is that it should be used to keep prospects interested in a brand’s product with content. This process slowly nurtures the prospects into sales.

With this, marketers will be freed from some of the more tedious tasks and focus on data analysis to come up with more meaningful campaigns that end up with a higher engagement rate.

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4.Mobile Marketing

Mobile marketing is a good channel for brands to utilise in order to reach huge amounts of consumers on the go. It’s strength also lies in its ability to hit specific locations with promotions in order to pull in the crowd.

With all that said, it does have a few caveats. For starters, brands still need to have a system in place to capture their prospects phone numbers or e-mail in order for this channel to work. Businesses also have to take some cautionary measures with regards to protecting the data of their customers as these info are subject to the Personal Data Protection Act (PDPA). Careless storage of it can lead to a costly lawsuit.

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5.Social Media Marketing

Social media has exploded in the last few years with about 70% of the population owning a Facebook or other social media accounts. In many cases, you can find businesses with a Facebook account and no proper website set up.

Facebook presents itself as a great channel to reach out to fans and supporters. It also allows brands to engage their customers in a more casual setting and best of all, provides a platform for brands to tap on word of mouth by releasing shareable content for fans. Word of mouth marketing has been known as one of the most effective forms of marketing with the highest conversion rate as in most cases, people trust their friends more than advertisements.